FFU is a social network that unites football fanatics across the globe. Aiming to extend their reach to multiple countries, the founders of FFU asked Monsoon for a complete redesign of their website. Composed of dozens of leagues and over 200 static pages and numerous interactive tools, the site offers users instant access to a wealth of information related to the sport. Usability was of paramount concern. To better serve its individual customers, FFU needed not only to streamline its overall navigation, but also to create a fully customizable subsection of its website: a place where users could select different themes and features according to their unique needs. Rather than a simple redesign of site aesthetics, the updated design puts power in the hand of the user, with high-level functionality and a true incorporation of personal choice. The new design secures FFU’s place as a social network by establishing a rich digital brand experience that promotes user powered content including blogs, photos and videos.