After years of using red carpet metaphors, we finally made it to the red carpet. Well sort of. Monsoon partnered with Motion Picture Television Fund and Variety Magazine to create the official touch-trivia application for the Oscars. We are totally psyched about launching this at the Oscars this weekend!

The application lets you spin a virtual orb and answer Oscar worthy trivia questions. HP will be giving away trivia participants some amazing prizes including TV’s, laptops, cameras and free Oscar morning kits.

And while the blue Pandorians may end up mourning their loss to The Hurt Locker, we’ll be celebrating…..because at the end of the day, it’s not really about who took the Oscar home, it’s about which consulting firm made it to the red carpet!

Special thanks to Kevin and John for helping with the install and sharing this video!

At Monsoon, we may never be able to rap like the pantless knights but, we still like to think of ourselves as hardcore apple fanboys. We own 3 generations of every Apple product, camp overnight for new product launches and celebrate popcorn-hour each time Steve Jobs gives his keynote.

With every piece of digital loveliness made by Apple, being a part of this brand and culture fits right into our techno-chic lifestyle and gives us endless gratification. But the ultimate high for us is to see our work on Apple products. We’ve been developing applications for the iPhone for quite some time but we recently had the opportunity to work on an app with another one of our favorite partners, South By Southwest. SXSW brings together some of the world’s most creative artists, speakers and entrepreneurs and my business partner Sandeep has previously had the opportunity to captivate audiences with interactive panels on Outsourcing.

There is no other conference that fosters creative growth and networking opportunities the way South by does. Which is why we’re so excited to announce SXSW® Play, the official media discovery app for the SXSW 2010 Music, Film, and Interactive conferences. The app features a wealth of rich media from musicians, films, and interactive panels that will be featured at the festival in Austin, TX from March 12-21. With this app at your fingertips, you’ll never be bored in line again!

Features of the application:

You can download the free application from the Appstore and find out if you’re an Apple fanboy here.

Aamir Khan is still the only mainstream Indian filmmaker consistenly pushing things forward.  Here’s a look at the success he’s had marketing his latest film, Ghajini, online.

The Monsoon season is upon us in India. Always a good time to cozy up and catch a few Bollywood flicks. Especially when you get to watch people dancing around in the rain.

Filmmaker Harini Calamur has assembled a list of her favorite Monsoon numbers, including the classic below, featuring Amitabh Bachchan and Smita Patil. See the rest of her favorites.