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	<title>Monsoon Company &#124; Boutique Software &#124; Touch Innovation &#124; iPad, iPhone, Flash, AIR and Windows &#187; film</title>
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	<description>the Heavy Rain blog</description>
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		<title>Monsoon at the Oscars</title>
		<link>http://www.monsoonco.com/blog/monsoon-at-the-oscars</link>
		<comments>http://www.monsoonco.com/blog/monsoon-at-the-oscars#comments</comments>
		<pubDate>Fri, 05 Mar 2010 20:44:19 +0000</pubDate>
		<dc:creator>Ankush</dc:creator>
				<category><![CDATA[client work]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[the work]]></category>

		<guid isPermaLink="false">http://www.monsoonco.com/blog/?p=348</guid>
		<description><![CDATA[
After years of using red carpet metaphors, we finally made it to the red carpet.   Well sort of.  Monsoon partnered with Motion Picture Television Fund and Variety Magazine to create the official touch-trivia application for the Oscars.  We are totally psyched about launching this at the Oscars this weekend!
The application lets [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.monsoonco.com/blog/wp-content/uploads/2010/03/trophy.jpg"><img class="alignnone size-full wp-image-349" title="trophy" src="http://www.monsoonco.com/blog/wp-content/uploads/2010/03/trophy.jpg" alt="" width="500" height="300" /></a></p>
<p>After years of using red carpet metaphors, we finally made it to the red carpet.   Well sort of.  Monsoon partnered with <a href="http://www.mptvfund.org/cm/Home.html">Motion Picture Television Fund</a> and <a href="http://www.variety.com/">Variety Magazine</a> to create the official touch-trivia application for the Oscars.  We are totally psyched about launching this at the <a href="http://oscar.go.com/">Oscars</a> this weekend!</p>
<p>The application lets you spin a virtual orb and answer Oscar worthy trivia questions.   HP will be giving away trivia participants some amazing prizes including TV&#8217;s, laptops, cameras and free Oscar morning kits.</p>
<p>And while the blue Pandorians may end up <a href="http://twitter.com/#search?q=avatar%20vs%20hurt%20locker">mourning</a> their loss to The Hurt Locker, we&#8217;ll be celebrating&#8230;..because at the end of the day, it&#8217;s not really about who took the Oscar home, it&#8217;s about which consulting firm made it to the red carpet!</p>
<p><a href="http://www.monsoonco.com/blog/wp-content/uploads/2010/03/video.jpg"><img class="alignnone size-full wp-image-350" title="video" src="http://www.monsoonco.com/blog/wp-content/uploads/2010/03/video.jpg" alt="" width="500" height="300" /></a></p>
<p>Special thanks to Kevin and John for helping with the <a href="http://museprestech.com/">install</a> and sharing this video!</p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Monsoon announces the official iPhone app for SXSW</title>
		<link>http://www.monsoonco.com/blog/monsoon-announces-the-official-iphone-app-for-sxsw</link>
		<comments>http://www.monsoonco.com/blog/monsoon-announces-the-official-iphone-app-for-sxsw#comments</comments>
		<pubDate>Thu, 25 Feb 2010 20:14:09 +0000</pubDate>
		<dc:creator>Ankush</dc:creator>
				<category><![CDATA[conferences]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[the work]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://www.monsoonco.com/blog/?p=339</guid>
		<description><![CDATA[At Monsoon, we may never be able to rap like the pantless knights but, we still like to think of ourselves as hardcore apple fanboys.  We own 3 generations of every Apple product, camp overnight for new product launches and celebrate popcorn-hour each time Steve Jobs gives his keynote.
With every piece of digital loveliness [...]]]></description>
			<content:encoded><![CDATA[<p>At Monsoon, we may never be able to <a href=" http://www.youtube.com/watch?v=T8FnACj25xM&#038;feature=player_embedded">rap</a> like the pantless knights but, we still like to think of ourselves as hardcore apple fanboys.  We own 3 generations of every Apple product, camp overnight for new product launches and celebrate popcorn-hour each time Steve Jobs gives his <a href="http://events.apple.com.edgesuite.net/1001q3f8hhr/event/index.html">keynote</a>.</p>
<p>With every piece of <a href="http://store.apple.com/us">digital loveliness</a> made by Apple,  being a part of this brand and culture fits right into our techno-chic lifestyle and gives us endless gratification.  But the ultimate high for us is to see our work on Apple products.   We&#8217;ve been developing applications for the iPhone for quite some time but we recently had the opportunity to work on an app with another one of our favorite partners, South By Southwest.   <a href="http://sxsw.com/">SXSW</a> brings together some of the world&#8217;s most creative artists, speakers and entrepreneurs and my business partner Sandeep has previously had the opportunity to captivate audiences with interactive <a href="http://monsoonco.com/sxsw/">panels</a> on Outsourcing.</p>
<p>There is no other conference that fosters creative growth and networking opportunities the way South by does.  Which is why we&#8217;re so excited to announce <a href="http://itunes.apple.com/us/app/id352675159?mt=8"><strong>SXSW® Play</strong></a>, the official media discovery app for the SXSW 2010 Music, Film, and Interactive conferences.  The app features a wealth of rich media from musicians, films, and interactive panels that will be featured at the festival in Austin, TX from March 12-21.  With this app at your fingertips, you&#8217;ll never be bored in line again!</p>
<p><a href="http://www.monsoonco.com/blog/wp-content/uploads/2010/02/mwai_iphone_lineup_sh011.jpg"><img src="http://www.monsoonco.com/blog/wp-content/uploads/2010/02/mwai_iphone_lineup_sh011.jpg" alt="" title="mwai_iphone_lineup_sh011" width="500" height="246" class="alignnone size-full wp-image-343" /></a><br />
Features of the application:
<li>Discover &#8211; A fun and exciting way to navigate SXSW&#8217;s 2010 lineup using the iPhone&#8217;s built in accelerometer.</li>
<li>Media &#8211; Listen to mp3s of featured musicians, watch trailers and clips from films, and get full length podcasts of interactive panels, all on your iPhone.</li>
<li>Browse &#8211; Navigate the Film, Interactive and Music mp3s and videos by category.</li>
<li>Favorites &#8211; Build a list of bands, films and Interactive panels you don&#8217;t want to forget.  Find when and where they&#8217;re playing and check them out at the festival, or just experience them on your iPhone.</li>
<li>Constantly Growing &#8211; As SXSW continues to present the world&#8217;s best line-up at their Music, Film and Interactive festivals, the app will grow too, including immediate posting of the Interactive panel podcasts during the event.</li>
<p>You can download the <a href="http://itunes.apple.com/us/app/id352675159?mt=8">free application</a> from the Appstore and find out if you&#8217;re an Apple fanboy <a href="http://www.youtube.com/watch?v=f-TiVG3buzY">here</a>.</p>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Aamir Khan takes Indian movies viral.</title>
		<link>http://www.monsoonco.com/blog/aamir-khan-takes-indian-movies-viral</link>
		<comments>http://www.monsoonco.com/blog/aamir-khan-takes-indian-movies-viral#comments</comments>
		<pubDate>Wed, 24 Dec 2008 20:02:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[film]]></category>

		<guid isPermaLink="false">http://www.monsoonco.com/blog/aamir-khan-takes-indian-movies-viral</guid>
		<description><![CDATA[Aamir Khan is still the only mainstream Indian filmmaker consistenly pushing things forward.  Here&#8217;s a look at the success he&#8217;s had marketing his latest film, Ghajini, online.

]]></description>
			<content:encoded><![CDATA[<p>Aamir Khan is still the only mainstream Indian filmmaker consistenly pushing things forward.  <a href="http://www.watblog.com/2008/12/24/a-look-at-ghajini-download-online-marketing-strategies-2/">Here&#8217;s a look</a> at the success he&#8217;s had marketing his latest film, Ghajini, online.<a href="http://www.watblog.com/2008/12/24/a-look-at-ghajini-download-online-marketing-strategies-2/"><br />
</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.monsoonco.com/blog/aamir-khan-takes-indian-movies-viral/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Monsoon Season</title>
		<link>http://www.monsoonco.com/blog/monsoon-season</link>
		<comments>http://www.monsoonco.com/blog/monsoon-season#comments</comments>
		<pubDate>Fri, 13 Jun 2008 22:01:30 +0000</pubDate>
		<dc:creator>Sandeep</dc:creator>
				<category><![CDATA[film]]></category>

		<guid isPermaLink="false">http://www.monsoonco.com/blog/?p=120</guid>
		<description><![CDATA[The Monsoon season is upon us in India.  Always a good time to cozy up and catch a few Bollywood flicks.  Especially when you get to watch people dancing around in the rain.
Filmmaker Harini Calamur has assembled a list of her favorite Monsoon numbers, including the classic below,  featuring Amitabh Bachchan and [...]]]></description>
			<content:encoded><![CDATA[<p>The Monsoon season is upon us in India.  Always a good time to cozy up and catch a few Bollywood flicks.  Especially when you get to watch people dancing around in the rain.</p>
<p>Filmmaker <a href="http://calamur.org" target="_blank">Harini Calamur</a> has assembled a list of her favorite Monsoon numbers, including the classic below,  featuring Amitabh Bachchan and Smita Patil.  See the rest of her <a href="http://calamur.org/gargi/2008/06/12/monsoon-melodies/" target="_blank">favorites</a>.</p>
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