August 11, 2009
[beyond cost] passing the baton
This is the first post in a series about the advantages of global collaboration (beyond the obvious cost advantage):
A few years ago, I coined the following statement to encapsulate one of the many things I love about virtual work:
You work. They sleep. Reverse. Repeat.
When global teams work efficiently, they can move with a speed that is impossible for a single-office team to match, no matter how much Blue Bottle coffee is involved. After cost, it is the single biggest advantage of global work.
Yet, for the past decade, most literature on global collaboration has focused on the negative aspects of 24-hour work cycles. The party line has been that time zones are a handicap we must overcome, and global teams will always struggle to manage communication, iterate quickly, handle disconnects, and clarify scope.
This is with good reason. Few global firms have reached a level of efficiency where they reap the advantages of 24-hour work cycles. Inevitably, the baton is fumbled, dropped, and stabbed into the hearts of unwitting customers.
Passing the baton is a discipline and an art form. It is what separates talented teams from stellar performers. It is a ninja-level skill, and after 10 years, many teams are beginning to show us what is possible when the baton is passed smoothly, day ‘n’ nite.
Because of how important the baton-passing process is, my statement actually needs to be revised:
You work. They sleep. Everyone talks. Reverse. Repeat.
Over the next few weeks, I’ll be demonstrating how Monsoon handles baton-passing for design and development.








