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	<title>Monsoon Company &#124; Boutique Software &#124; Touch Innovation &#124; iPad, iPhone, Flash, AIR and Windows</title>
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	<link>http://www.monsoonco.com/blog</link>
	<description>the Heavy Rain blog</description>
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		<title>A Hippocratic Oath for Health Technologists</title>
		<link>http://www.monsoonco.com/blog/hippocratic-oath-mhealth</link>
		<comments>http://www.monsoonco.com/blog/hippocratic-oath-mhealth#comments</comments>
		<pubDate>Wed, 02 May 2012 16:37:10 +0000</pubDate>
		<dc:creator>Sandeep</dc:creator>
				<category><![CDATA[mHealth]]></category>

		<guid isPermaLink="false">http://www.monsoonco.com/blog/?p=610</guid>
		<description><![CDATA[I was pre-med in college for a few minutes.  When I ultimately decided medicine wasn&#8217;t for me, I felt bad about two things.  The first was breaking my poor Indian mother&#8217;s heart (fifteen years later, I&#8217;m not sure she&#8217;s fully over me breaking the great Indian immigrant doctor tradition). The second was that [...]]]></description>
			<content:encoded><![CDATA[<p>I was pre-med in college for a few minutes.  When I ultimately decided medicine wasn&#8217;t for me, I felt bad about two things.  The first was breaking my poor Indian mother&#8217;s heart (fifteen years later, I&#8217;m not sure she&#8217;s fully over me breaking the <a href="http://en.wikipedia.org/wiki/The_Indian_Doctor" target="_blank">great Indian immigrant doctor</a> tradition). The second was that as I finished college and joined a software company, I would not be entering a profession that was important enough to require the <a href="http://en.wikipedia.org/wiki/Hippocratic_Oath">taking of an oath</a>.</p>
<p>I love the <a href="http://optional.is/required/2010/04/27/professional-oaths/">commitment and positive effects</a> that result from taking an oath.  Those of us who have built startups have come to understand the deep importance of company values and mission statements.  Although they share basic similarities, company values and mission statements are always specific to one company, while the Hippocratic Oath is a values statement for an entire profession.  Whatever your opinions are on how seriously the majority of doctors take this oath, the fact that it exists is inspiring.</p>
<p>So, as Monsoon gets more serious about health technology, we&#8217;ve started thinking about how we&#8217;d modify the Hippocratic Oath for people like us: aspiring health technologists.</p>
<p>What you see below is a working copy of an oath we&#8217;re thinking about making here at Monsoon.</p>
<p>I swear to fulfill, to the best of my ability and judgment, this covenant:</p>
<p>1. Software is not medicine, surgery, courage, love, or discipline.  At best, it complements and supports these things.</p>
<p>2. I understand that my software does not primarily exist to organize 1s &amp; 0s or dollars &amp; cents, but rather to serve the health and wellness of human beings.</p>
<p>3. I will remember that there is art to medicine as well as science, and that my work will be most successful when it promotes connection, warmth, sympathy, and understanding.</p>
<p>4. I will remember that prevention is preferable to cure and always strive to create tools that prioritize prevention.</p>
<p>5. I understand that technical innovation leads to disruption, which may be in conflict with cultural norms and profit motives.  I will work to forge through obstacles with respect and courage.</p>
<p><span id="more-610"></span></p>
<p>6. I understand that human beings possess an inherent desire and ability to heal themselves, and I will create tools and efficiencies to help them take control of their own healing process.</p>
<p>7. I will respect the privacy of my patients, for their problems are not disclosed so that the world may know.  I will make privacy and security paramount in all that I create.</p>
<p>8. I will not be ashamed to say &#8220;I know not&#8221;, nor will I fail to call on my colleagues or the larger community when the skills of another are needed. I understand that I am also expected to support other and contribute to this community that supports me.</p>
<p>If I do not violate this oath, may I enjoy life, technology, and art, be respected while I live and remembered with affection thereafter. May I always act so as to preserve the finest traditions of my calling and may I long experience the joy of supporting the process of healing.</p>
<p>[note: the modern Hippocratic Oath actually has very little in common with its original predecessor, which in addition to other things, requires that doctors live a celibate life. Obviously, if doctors took the ancient Hippocratic Oath, we would never have had <a href="http://www.youtube.com/watch?v=IIVw5s_oW-8">Grey's Anatomy</a>.   We've worked off the modern Hippocratic Oath…we we would do anything for health technology, <a href="http://www.youtube.com/watch?v=9GNhdQRbXhc">but you know.</a>]</p>
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		<title>300 Laptops; 100,000 Lives</title>
		<link>http://www.monsoonco.com/blog/300-laptops-100000-lives</link>
		<comments>http://www.monsoonco.com/blog/300-laptops-100000-lives#comments</comments>
		<pubDate>Mon, 02 Apr 2012 18:00:44 +0000</pubDate>
		<dc:creator>Sandeep</dc:creator>
				<category><![CDATA[client work]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://www.monsoonco.com/blog/?p=561</guid>
		<description><![CDATA[If you&#8217;re reading this blog, you&#8217;re probably familiar with Monsoon&#8217;s work as a software firm, but you may not know that we also provide logistics and e-procurement services in the guise of Monsoon Sourcing. While we&#8217;ve had the opportunity to work on lots of cool projects over the years, we&#8217;re particularly excited about our latest [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re reading this blog, you&#8217;re probably familiar with Monsoon&#8217;s work as a software firm, but you may not know that we also provide logistics and e-procurement services in the guise of <a href="http://www.monsoonsourcing.com/index.php">Monsoon Sourcing</a>. While we&#8217;ve had the opportunity to work on lots of cool projects over the years, we&#8217;re particularly excited about our latest venture, a collaboration with New Delhi-based <a href="http://aamf.org/">AAMF</a>. AAMF&#8217;s education centers help underprivileged Indian kids raise themselves out of poverty with technology and English skills. Not only do they provide thousands kids age 5-14 with the first formal education they&#8217;ve ever had in their lives, they also extend that education to their mothers, guiding them through the basics of health and nutrition and connecting them with family-planning resources.</p>
<p>AAMF&#8217;s founder, Deepak Chopra (no, not <em>that</em> Deepak Chopra, though we think he&#8217;s every bit as cool) recently needed 300 laptops for a new education center. Astonishingly enough, with just these few hundred computers, he estimates he&#8217;ll be able to teach over 100,000 kids enough business English, personality-development curricula, and computer skills to help them gain a foothold in the emerging Indian tech industry. It&#8217;s an amazing cause, and we were more than happy to use our expertise, network, and buying power to get AAMF the computers they needed. Who knows? The next big Indian tech giant could be typing away right now on a laptop we sourced.</p>
<p><a href="http://www.monsoonco.com/blog/wp-content/uploads/2012/03/6.jpg"><img src="http://www.monsoonco.com/blog/wp-content/uploads/2012/03/6-300x210.jpg" alt="" title="6" width="380" height="285" class="aligncenter size-medium wp-image-562" /></a></p>
<p>For more information on AAMF, and how you can help kids break the cycle of poverty, <a href="http://aamf.org/">check out their website</a>. </p>
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		<title>The Process: iPad Driving Game</title>
		<link>http://www.monsoonco.com/blog/the-process-ipad-driving-game</link>
		<comments>http://www.monsoonco.com/blog/the-process-ipad-driving-game#comments</comments>
		<pubDate>Wed, 28 Mar 2012 16:40:07 +0000</pubDate>
		<dc:creator>Sandeep</dc:creator>
				<category><![CDATA[client work]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://www.monsoonco.com/blog/?p=556</guid>
		<description><![CDATA[Monsoon&#8217;s clients are always interested in knowing how we get our ideas. So I&#8217;m starting a new series on our blog called &#8220;The Process.&#8221; Every month or so, I&#8217;ll post about how we approach different challenges presented by our clients, and the steps we take to get from idea to finished product. Our first process [...]]]></description>
			<content:encoded><![CDATA[<p>Monsoon&#8217;s clients are always interested in knowing how we get our ideas. So I&#8217;m starting a new series on our blog called &#8220;The Process.&#8221; Every month or so, I&#8217;ll post about how we approach different challenges presented by our clients, and the steps we take to get from idea to finished product. Our first process post is all about how we created a new, yet-to-be-named iPad driving game.</p>
<p><strong>the challenge: build a compelling driving game for the iPad </strong><br />
Our client started with a fun premise for an iPad game: she noticed that whenever she was driving her three children around town, they would often pretend to be driving themselves, holding an imaginary steering wheel in the air. Her goal was to bring the imaginary experience into the real world, with a kid-friendly driving game for the iPad. Unfortunately, when we examined the existing selection of iOS driving games, we found that the market was already saturated. How could we make a driving game for kids that stood out from the pack?</p>
<p><strong>watch what the rugrats do</strong><br />
I have three kids of my own, and when it&#8217;s time to get out of the car, they rarely use the passenger doors. Instead, they clamber over to the front seat, where they can play with the knobs and buttons on the dashboard (and annoy their dad, who has to fix all the reset radio prefixes and new mirror positions they leave in their wake). That gave me an idea: What if our game wasn’t focused on controlling the movement of the car, but instead centered on playing with the buttons on the dashboard?</p>
<p><strong>ultimate driving machine</strong><br />
<a href="http://www.monsoonco.com/blog/wp-content/uploads/2012/03/IMG_20120326_154001.jpg"><img class="alignright size-medium wp-image-574" title="Katharine working" src="http://www.monsoonco.com/blog/wp-content/uploads/2012/03/IMG_20120326_154001-300x225.jpg" alt="" width="300" height="225" /></a>Our designer, Katharine Woodman-Maynard, worked with me to determine what the app could do. We decided to focus on designing an interactive dashboard with buttons, knobs, levers, and pedals that, when pressed, would produce different fun actions or sounds. Some of them were obvious: pulling a lever would work the windshield wipers, while pressing the center of the wheel would produce a horn noise. Others were more fantastical. Some of the fun ones we came up with: pressing the A/C button to change the weather in the car, creating a snow flurry or thunderstorm; turning a knob to change the color of the car; and pressing a bird-shaped button to get a splat of bird poop on the windshield (which the &#8220;driver&#8221; would need to clean off with the wipers).</p>
<p>Even though the game isn&#8217;t oriented around steering the path of the car, that doesn&#8217;t mean a kid using it can&#8217;t have any say in where they&#8217;re traveling. We designed a knob that could take kids places their parents&#8217; cars wouldn&#8217;t normally go: rolling through a desert ghost town, flying past planets and shooting stars on a trip through space, or cruising past fish and sharks underwater.</p>
<p>While we wanted the car to be magical and unique, we didn&#8217;t want to completely neglect the real world, so we added some educational elements to the car as well. Changing radio stations can teach kids about the sounds of different musical instruments, while other buttons can teach kids the names and sounds of different farm animals. We even designed the wheel to play the alphabet song at different speeds when it was turned.</p>
<p><strong>vintage-modern ipad game</strong><br />
To get inspiration for the design, Katharine began looking at photos of different car interiors. &#8220;I was quickly drawn to vintage cars,&#8221; she says. &#8220;Their interiors tended to be more playful and have more interesting and varied knobs and buttons, which are important for keeping kids engaged. I was particularly drawn to the 1962 Corvette Roadster, which uses circles throughout its design.&#8221;</p>
<p><a href="http://www.monsoonco.com/blog/wp-content/uploads/2012/03/Image-1.jpg"><img class="aligncenter size-full wp-image-569" title="Corvette dashboard" src="http://www.monsoonco.com/blog/wp-content/uploads/2012/03/Image-1.jpg" alt="" width="600" height="303" /></a></p>
<p>&#8220;Although I liked the brilliant colors that made up the interiors of many cars from the 1950s-1970s, I decided to make the dashboard a neutral grey so that the colored buttons and knobs would pop out visually,&#8221; Katharine says. Her first design sketch looks a lot like the Corvette&#8217;s dashboard, but with some extra technological bells and whistles that Chevy didn&#8217;t offer back in &#8216;62.</p>
<p style="text-align: center;"><a href="http://www.monsoonco.com/blog/wp-content/uploads/2012/03/image-2.jpg"><img class="aligncenter size-full wp-image-570" title="Game based on Corvette dashboard" src="http://www.monsoonco.com/blog/wp-content/uploads/2012/03/image-2.jpg" alt="" width="594" height="459" /></a></p>
<p><span id="more-556"></span></p>
<p>After we decided to add the fun exterior elements, Katharine updated her sketch with a more contemporary wheel and a different viewing angle.</p>
<p style="text-align: center;"><a href="http://www.monsoonco.com/blog/wp-content/uploads/2012/03/image-3.jpg"><img class="aligncenter size-full wp-image-572" title="Revised wheel and dashboard angle" src="http://www.monsoonco.com/blog/wp-content/uploads/2012/03/image-3.jpg" alt="" width="475" height="367" /></a></p>
<p>Here&#8217;s the most recent design for the dashboard, featuring the desert landscape. As you can see, Katharine&#8217;s added a few more things to play with, including an analog clock that helps kids learn to tell time. (If they play with it enough, a bird will even pop out, like a cuckoo clock.)</p>
<p style="text-align: center;"><a href="http://www.monsoonco.com/blog/wp-content/uploads/2012/03/Driving_Version3.jpg"><img src="http://www.monsoonco.com/blog/wp-content/uploads/2012/03/Driving_Version3.jpg" alt="" title="Latest Katharine driving game version" width="594" height="459" class="aligncenter size-full wp-image-589" /></a></p>
<p><strong>the app?</strong><br />
We&#8217;re still putting the finishing touches on this app, but if you&#8217;re interested in playing with the final product, subscribe to our newsletter and you&#8217;ll be the first to know when it comes out. </p>
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		<title>The Inspiration for the Inaugural TED Hackathon</title>
		<link>http://www.monsoonco.com/blog/inaugural-ted-hack</link>
		<comments>http://www.monsoonco.com/blog/inaugural-ted-hack#comments</comments>
		<pubDate>Wed, 29 Feb 2012 10:39:33 +0000</pubDate>
		<dc:creator>Sandeep</dc:creator>
				<category><![CDATA[conferences]]></category>
		<category><![CDATA[scrum]]></category>

		<guid isPermaLink="false">http://www.monsoonco.com/blog/?p=543</guid>
		<description><![CDATA[
I&#8217;m writing this at 2:30 in the morning, while a group of brilliant programmers, designers, and behavioral psychologists buzzes around me, still going strong.  It&#8217;s great to finally be able to share what we&#8217;re working on here at TED.
Like millions of kids around the world, I struggled with asthma throughout my childhood. I spent [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.monsoonco.com/blog/wp-content/uploads/2012/02/image2.jpg"><img class="aligncenter size-full wp-image-547" title="image" src="http://www.monsoonco.com/blog/wp-content/uploads/2012/02/image2.jpg" alt="" width="600" height="303" /></a></p>
<p style="text-align: left;">I&#8217;m writing this at 2:30 in the morning, while a group of brilliant programmers, designers, and behavioral psychologists buzzes around me, still going strong.  It&#8217;s great to finally be able to share what we&#8217;re working on here at TED.</p>
<p>Like millions of kids around the world, I struggled with asthma throughout my childhood. I spent recesses indoors, was hospitalized more than once, and used inhalers several times a day. My parents and doctors tried all sorts of things: steroids, allergy shots, breathing treatments, but none of them really seemed to make any sort of long-term impact on my asthma.</p>
<p>I eventually used a combination of exercise, diet, and breathing exercises to almost fully eradicate my asthma.  And since then, I&#8217;ve always wanted to do something to help young people challenged with asthma.</p>
<p>Your breath is one of those things that your body is supposed to handle.  it&#8217;s supposed to make your heart beat and fill your lungs with oxygen.  When it doesn&#8217;t, you live in a state of constant fear of the next attack.</p>
<p>Some facts:<br />
- 25% of all ER visits are due to asthma attacks<br />
- 300 million people around the world suffer from asthma<br />
- 250,000 people die every year from an attack</p>
<p>We are up tonight working on mobile applications that can help children who suffer from asthma.   We&#8217;re using a combination of SMS and native iOS for the first products, and we should be able to show you something soon!</p>
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		<title>A Conversation with Ekatva’s Founder, Nimesh Patel</title>
		<link>http://www.monsoonco.com/blog/a-conversation-with-ekatva%e2%80%99s-founder-nimesh-patel</link>
		<comments>http://www.monsoonco.com/blog/a-conversation-with-ekatva%e2%80%99s-founder-nimesh-patel#comments</comments>
		<pubDate>Fri, 24 Feb 2012 18:11:11 +0000</pubDate>
		<dc:creator>Sandeep</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.monsoonco.com/blog/?p=540</guid>
		<description><![CDATA[Last year, we announced Monsoon would be lending a hand to Ekatva, a project we really believe in, run by good friend and extremely talented music producer Nimesh “Nimo” Patel. He’s out there fighting the good fight, giving 16 kids from slums in India the chance to record their voices and be heard all over [...]]]></description>
			<content:encoded><![CDATA[<p>Last year, we announced Monsoon would be lending a hand to Ekatva, a project we really believe in, run by good friend and extremely talented music producer Nimesh “Nimo” Patel. He’s out there fighting the good fight, giving 16 kids from slums in India the chance to record their voices and be heard all over the world. All of us at Monsoon wanted to help in some way, so we decided to build a website that could support the kids and spread their message as the show hit the road. A few days ago, we caught up with Nimo to discuss the children’s progress, the excitement going into this year’s upcoming tour, and how technology might help amplify their message.</p>
<div><span id="internal-source-marker_0.6438680761493742"><strong>What does Ekatva mean? </strong><br />
Oneness. A space of wholeness and harmony with all. With Nature, Man, Technology, rich, poor, male, female, white, black, and so on. Ekatva is when we see everything else in ourselves. We decided the name of this project while reflecting on what the world most needs. And that was the answer we came up with: the world needs understanding of one another and love for one another. More selflessness. Through selflessness evolves oneness, Ekatva.</span></div>
<div><span><br />
</span></div>
<div><strong>What have the kids been up to lately, and what can we look forward to seeing from them in the future? </strong><br />
After over one and half years of training and development, the children have now begun to tour the show across India. They’ve done 12 shows so far, and now they’re getting ready to bring their energetic spirits to share in the US and UK this summer &#8211; May and June of 2012.</div>
<div>
<p><span id="internal-source-marker_0.6438680761493742"> </span></p>
<p>In their day-to-day lives, they’re always dealing with something. But it is the resilience they display along the way that melts the hearts of audiences when they shine beautifully on stage – as if they were professional performers. And it’s not just performance, but it’s the carrying and sharing of a message very profound, yet simple: Love All.</p>
<p><strong>How have audiences responded to the children’s performances?</strong><br />
Better to ask them than me. Here’s a comment from someone in the audience who was at one of our most recent shows:</p>
<p>“Watched the <a href="about:blank">Ekatva team</a> perform at the town hall in Anand, Gujarat last night. What this small band of irresistible children and incredible volunteers have created together is an unforgettable experience that sparkles with beauty, wisdom, joy and the buoyancy of pure hearts. Feet tapped, hands clapped, eyes filled, hearts melted and heads bowed. Watching Nimo (Nimesh Patel) watch the children was an especial treat. He has transformed himself and them through this journey. Backstage after the show one of the dancers, an adorable tiny little boy, darted up with a shy smile and thrust a pink rosebud into my hand &#8211; a spontaneous act of kindness that touched and thrilled me with its simplicity, naturalness, generosity and warmth. It is that spirit and much more that Nimo and team have nurtured in these young beings. The ripples of their loving effort will spread far beyond telling. So grateful to have had a chance to witness their inner music and magic.” &#8211; Pavi Mehta</p>
<p><strong>How does Ekatva leverage digtal tools like web presence, social media, and video to spread the message?</strong><br />
We want people to feel connected to the journey of the children and not just to the performance. We have used various forms of social media to connect with people, near and far. Some people might not be able to attend the show, but through stories on our blog, videos on YouTube, we hope that they feel connected with the spirit of Oneness.</p>
<p><span id="more-540"></span></p>
<p>You will find Ekatva on many forms of social media &#8211; blog, Facebook, YouTube and recently even Twitter. Social media is a positive channel enabling us to share stories and experiences from the last few months that otherwise may have not have been communicated so widely.</p>
<p>w: <a href="about:blank">ekatva.org</a> I f: <a href="about:blank">facebook.com/ekatva</a> I b: <a href="about:blank">ekatva.blogspot.in</a> I t: <a href="about:blank">twitter.com/ekatva2012</a> I y: <a href="about:blank">youtube.com/ekatva1</a></p>
<p><strong>How do you feel the promise of social networks to bring us closer together plays out in terms of the type of oneness you strive to create with Ekatva? </strong><br />
Digital oneness is great and can be a beautiful thing. But just as with any technology, it is as powerful and meaningful as its intent. Spiritual oneness as lived by Gandhiji is one at the depth of the heart and mind. When we see each other in our hearts with zero hate, and abundance of love, then whether you are a Facebook friend of my next-door neighbor, I feel the same deep connection. I care for you and my energies and actions revolve around supporting you and caring for you (near or far). But if that change is not at the depth of my heart, then whether I’m globally connected to you via Facebook or not, my intention of our interaction becomes self-centered and thus the ‘oneness’ observed is at a very superficial level.</p>
<p><strong>A generation from now, what impact would you like Ekatva to have made?</strong><br />
We would love and hope the Ekatva journey will have brought about beautiful change for these 16 children and thousands of others involved or connected. But in reality we would rather not measure. The goal has been to plant seeds with purity and inspire the world to water and nurture them. With this in heart, we have full faith that we will plant seeds of love and ‘oneness’ wherever the journey takes us and that small plants turn trees will disseminate fruits and further seeds as the world and climate allow.</p>
<p><strong>What can people do to get involved and support Ekatva?</strong></p>
<p dir="ltr">The EKATVA project is dedicated to the world and meant to inspire universal goodness throughout the planet. We would be grateful for as many people to connect with and bless the journey of these children and the message they represent.  There are a number of ways one can involve themselves with the project:</p>
<p><strong>Donate</strong>: There are many costs and expenses that go into the creation and execution of the Ekatva Tour taking place in May-July 2012. You can sponsor one of the 16 kids full trip. Or you can Sponsor one of the international shows.</p>
<p><strong>Volunteer:</strong> Get involved with the Global Teams helping coordinate the Tour.</p>
<p><strong>Spread Word:</strong> Help in the marketing of the EKATVA tour through social media, flyers and posters in your local cities and events, email, advertisements, etc.</p>
<p dir="ltr"><strong>Logistics:</strong> Flights, domestic transportation, food, venues, marketing</p>
<p dir="ltr">Total costs of the project will reach approximately $150,000 for a three-country tour.</p>
<p>Contact: nimo.patel@gmail.com</p>
</div>
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		<title>5 Ways to Hack a Hackathon</title>
		<link>http://www.monsoonco.com/blog/5-best-practices-to-hack-a-hackathon</link>
		<comments>http://www.monsoonco.com/blog/5-best-practices-to-hack-a-hackathon#comments</comments>
		<pubDate>Wed, 15 Feb 2012 18:05:41 +0000</pubDate>
		<dc:creator>Sandeep</dc:creator>
				<category><![CDATA[conferences]]></category>
		<category><![CDATA[recruiting]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[hackathon]]></category>
		<category><![CDATA[mobile persuasion]]></category>
		<category><![CDATA[monsoon]]></category>
		<category><![CDATA[preventative health]]></category>
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		<description><![CDATA[
Monsoon is incredibly proud to be partnering with TED and Bing to produce the first-ever TED Hackathon at this year’s TED conference.
Hackathons are special events: something extraordinary occurs when creative cognitive freedom is combined with time constraints.  In the absence of the luxury of time, the brain focuses &#8211; and when things go well, this [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.monsoonco.com/blog/wp-content/uploads/2012/02/Hackathon.jpg"><br />
</a><a href="http://www.monsoonco.com/blog/wp-content/uploads/2012/02/Hackathon-V3.jpg"><img class="aligncenter size-full wp-image-527" title="Hackathon V3" src="http://www.monsoonco.com/blog/wp-content/uploads/2012/02/Hackathon-V3.jpg" alt="" width="495" height="300" /></a>Monsoon is incredibly proud to be partnering with TED and Bing to produce the first-ever TED Hackathon at this year’s <a href="http://conferences.ted.com/TED2012/">TED conference</a>.</strong></p>
<p>Hackathons are special events: something extraordinary occurs when creative cognitive freedom is combined with time constraints.  In the absence of the luxury of time, the brain focuses &#8211; and when things go well, this can produce fantastic moments of insight.   If you think about it, that’s what makes a TED talk special; take brilliant minds and give them a maximum of 18 minutes to distill their ideas into a concentrate of epiphany.  This is part of the reason we’re so excited to be throwing a Hackathon at TED&#8230;great minds, great talks, and now (hopefully), great apps!</p>
<p>For those who don’t know, a <a href="http://en.wikipedia.org/wiki/Hackathon">hackathon</a> is an competition lasting from a day to a week, where programmers and developers work in small collaborative teams to build something new in a short window of time – a sort of coding sprint.</p>
<p>So, how is a hackathon different from, lets say, clocking crazy hours at work?  Hackathons encourage creative solutions to unique problems that may be overlooked or out of reach on the company dime.  Facebook is well known for its hackathons.  It uses the events as a means of maintaining and perpetuating that innovative startup culture which is often extinguished by rapid growth.  Developers participate because they’re passionate about the cause, and not because they have to.  At Monsoon, we’re passionate about preventative health.  We want to inspire a generation of entrepreneurs to build mobile health apps that help people before they get sick, not just after.  Much like an 18-minute TED Talk, our hackathon is not intended revolutionize preventative healthcare in and of itself, but rather to plant the seeds of inspiration that will grow and cross-pollinate with other ideas, giving way to meaningful progress.</p>
<p>Let’s have a look at 5 best practices to make for a great hackathon.</p>
<p><strong>1. Create an Objective</strong></p>
<p>While it is imperative for hackathons to encourage and facilitate outside-the-box creative thinking, it’s equally important to have a guiding principle, theme, or objective.  What is the bigger picture?  Are we working to make people more productive, to make them laugh, or to make them healthier?  As I mentioned, our objective is preventative healthcare.  Perhaps because we naturally don’t respond to gradual stimuli as we do to instant and dramatic stimuli, preventative healthcare takes a back seat to treatment and cures.  But with a critical mass of powerful, connected, and constantly accessible mobile devices, we’re presented with a tremendous opportunity to conveniently affect change and shift habits through what Stanford Professor <a href="http://bjfogg.com/stanford.html">BJ Fogg calls “mobile persuasion”</a> in his book <a href="http://www.texting4health.org/">Texting 4 Health</a>.  “Mobile persuasion” is the idea that small actions like a text message can be used to remind people to take their vitamins, do their pushups, schedule appointments, over time adding up to significant behavioral changes.</p>
<p><strong>2.  Get the right people</strong></p>
<p>This one almost goes without saying.  A hackathon can last several grueling days.  It’s not called a hackathon for nothing.  The ideal developers aren’t doing it because they want to show off how they can chug Red Bull and stay up for 48 hours.  They’re doing because they believe in the objective, and they want to use their talents to make a difference.  For a great hackathon, you need smart, dedicated, talented developers.  Many companies like Facebook host hackathons on college campuses for <a href="http://www.youtube.com/watch?v=IqP1z74yg98">recruitment</a>.  Hackathons are great proving grounds.  Given that our hackathon will be at TED, we have access to a fantastic talent pool.</p>
<p>Beyond developers, it’s also important to have a vanguard; a handful of relevant industry experts to provide onsite insight and answer questions developers may have during the course of the hackathon.  In our particular case this may be doctors, health startup entrepreneurs familiar with best-practices, or even legal experts to define ethical guidelines, given the sensitivity to privacy in health care.   And let’s not forget the MCs.  Yes, a good hackathon needs great people to pump up the crowd and catalyze the caffeine and code.</p>
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<p><strong>3. Identify and Set Constraints</strong></p>
<p>How long will this hackathon be?  Is it just an overnighter or does it go on for a week?  As I said, setting time constraints creates focus and a sense of urgency.  But beyond time, it’s important to understand the physical and technological constraints of the systems and devices we are developing for.  What I/O and sensors are available on today’s mobile devices?  What APIs can and can’t be used?  In our case, we’re more concerned with mobile persuasion, rather than hardware potential.</p>
<p><strong>4. Encourage Competition</strong></p>
<p>This is where the “athon” comes into play.   Yes, a hackathon is a competition just as a marathon is.  Competition simply makes things better, whether it’s in business or sports.  In a hackathon, developers are competing against time, other groups, and even themselves.  Encourage and foster this competition, and get better results.  This is where those unruly MCs can really shake things up.</p>
<p><strong>5.  Provide Incentive/Reward</strong></p>
<p>This one goes hand in hand with encouraging competition.  Provide incentive to compete by giving rewards.  What do developers get for participating?  More importantly, what do they get for winning?  A new laptop, a tablet, a cash prize, a job offer?</p>
<p>Spending up to a week in a room coding should be fun.  A great hackathon will be an entertaining and enjoyable experience.  Some successful hackathons blast electronic music and engage in epic <a href="http://vimeo.com/27245435">NERF gun shootouts</a>.  Most provide quick mobile foods like pizza, or Chinese.  They generously stock energy drinks and sugary treats.  Some hackathons even provide inflatable mattresses for catnaps.</p>
<p>So these are 5 best practices for a successful hackathon.   As we prepare for ours at TED, let’s have a look at some cool things to come out of hackathons:</p>
<p><strong>Facekbook hackathons:</strong> Facebook’s photo system, friend suggester, Facebook chat, Facebook for Nintendo Wii</p>
<p><strong>NJIT hackathon:</strong> “Research Driftr” – which places scientific papers onto a map of the world corresponding to the university where the research was done built as a mashup between data from the SciVerse Applications and Google Maps API</p>
<p><strong>Eventbrite HTML5 hackathon:</strong> Feature-rich Eventbrite app for Windows Phone7</p>
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		<pubDate>Mon, 03 Oct 2011 05:20:11 +0000</pubDate>
		<dc:creator>Sandeep</dc:creator>
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		<description><![CDATA[100,000 companies around the world  use Yammer to stay connected.  Monsoon worked with the design firm  KidBombay to develop their official Android application. [Android]

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			<content:encoded><![CDATA[<p>100,000 companies around the world  use Yammer to stay connected.  Monsoon worked with the design firm  KidBombay to develop their official Android application. [Android]</p>
<p><img class="aligncenter size-full wp-image-501" title="yammer" src="http://www.monsoonco.com/blog/wp-content/uploads/2011/10/yammer.jpg" alt="" width="495" height="300" /></p>
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		<pubDate>Sun, 18 Sep 2011 05:08:31 +0000</pubDate>
		<dc:creator>Sandeep</dc:creator>
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		<description><![CDATA[With the economy sputtering,  people are clipping their coupons like never before.  Our client  Coupons.com was recently valued at a billion dollars, and we&#8217;re helping  them improve their already impressive mobile offering. [iOS]

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			<content:encoded><![CDATA[<p>With the economy sputtering,  people are clipping their coupons like never before.  Our client  Coupons.com was recently valued at a billion dollars, and we&#8217;re helping  them improve their already impressive mobile offering. [iOS]</p>
<p><img class="aligncenter size-full wp-image-497" title="coupons" src="http://www.monsoonco.com/blog/wp-content/uploads/2011/10/coupons.jpg" alt="" width="495" height="300" /></p>
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		<pubDate>Tue, 16 Aug 2011 05:27:56 +0000</pubDate>
		<dc:creator>Sandeep</dc:creator>
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		<description><![CDATA[Our amazing friend Nimesh Patel  approached us to help with Ekatva. He and his organization are working  with 16 children from the slums of Ahmedebad, India to create a  mind-blowing musical production that has inspired their community and  thousands of people around the world. [web]

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			<content:encoded><![CDATA[<p>Our amazing friend Nimesh Patel  approached us to help with Ekatva. He and his organization are working  with 16 children from the slums of Ahmedebad, India to create a  mind-blowing musical production that has inspired their community and  thousands of people around the world. [web]</p>
<p><img class="aligncenter size-full wp-image-513" title="ekatva" src="http://www.monsoonco.com/blog/wp-content/uploads/2011/10/ekatva.jpg" alt="" width="495" height="300" /></p>
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		<dc:creator>Sandeep</dc:creator>
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		<description><![CDATA[The international tour company  Viator wanted to create a unique tablet experience for its customers.   Monsoon worked with Hot Studio to develop a guidebook and sales tool  that has been delighting its customers. [iOS]

]]></description>
			<content:encoded><![CDATA[<p>The international tour company  Viator wanted to create a unique tablet experience for its customers.   Monsoon worked with Hot Studio to develop a guidebook and sales tool  that has been delighting its customers. [iOS]</p>
<p><img class="aligncenter size-full wp-image-507" title="viator" src="http://www.monsoonco.com/blog/wp-content/uploads/2011/10/viator.jpg" alt="" width="495" height="300" /></p>
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