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February 25, 2010
Monsoon announces the official iPhone app for SXSW

At Monsoon, we may never be able to rap like the pantless knights but, we still like to think of ourselves as hardcore apple fanboys. We own 3 generations of every Apple product, camp overnight for new product launches and celebrate popcorn-hour each time Steve Jobs gives his keynote.

With every piece of digital loveliness made by Apple, being a part of this brand and culture fits right into our techno-chic lifestyle and gives us endless gratification. But the ultimate high for us is to see our work on Apple products. We’ve been developing applications for the iPhone for quite some time but we recently had the opportunity to work on an app with another one of our favorite partners, South By Southwest. SXSW brings together some of the world’s most creative artists, speakers and entrepreneurs and my business partner Sandeep has previously had the opportunity to captivate audiences with interactive panels on Outsourcing.

There is no other conference that fosters creative growth and networking opportunities the way South by does. Which is why we’re so excited to announce SXSW® Play, the official media discovery app for the SXSW 2010 Music, Film, and Interactive conferences. The app features a wealth of rich media from musicians, films, and interactive panels that will be featured at the festival in Austin, TX from March 12-21. With this app at your fingertips, you’ll never be bored in line again!


Features of the application:

  • Discover – A fun and exciting way to navigate SXSW’s 2010 lineup using the iPhone’s built in accelerometer.
  • Media – Listen to mp3s of featured musicians, watch trailers and clips from films, and get full length podcasts of interactive panels, all on your iPhone.
  • Browse – Navigate the Film, Interactive and Music mp3s and videos by category.
  • Favorites – Build a list of bands, films and Interactive panels you don’t want to forget. Find when and where they’re playing and check them out at the festival, or just experience them on your iPhone.
  • Constantly Growing – As SXSW continues to present the world’s best line-up at their Music, Film and Interactive festivals, the app will grow too, including immediate posting of the Interactive panel podcasts during the event.

    • You can download the free application from the Appstore and find out if you’re an Apple fanboy here.

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    Ankush
    POSTED UNDER: conferences, design, film, marketing, the work
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