February 21, 2008
Monsoon Company
Why did we change our name?
On January 1st, we officially became Monsoon Company (after 7 years as BCM Digital).
There was no obvious business reason for the name change. We didn’t get acquired, change strategy, or get sued. Instead, we changed our name for a much simpler (and perhaps more important) reason.
For too long, ‘outsourcing’ has being stigmatized as new and disruptive. Due to political rhetoric and cultural biases, many of our competitors mask their Indian roots under an ambiguous identity (what’s an infosys?). But, the rhetoric doesn’t make sense.
Global trade is as old as the monsoon winds that used to carry spice traders to India. With our new name, we choose to celebrate our Indian team.
And why not? Their work has lead to long term relationships with Fortune 100 clients, dozens of innovative software products, and industry-leading expertise in development platforms like Vista, Ruby on Rails, and Facebook.


February 21, 2008
at 10:43 pm
Sandeep, this is a brilliant move. So authentic. Plays from strength, not weakness. It shows you’re not buying into the American outsourcing model of shipping no-brainer work to India, as if Indians haven’t been smarter than most of the world for a long, long time.
The name Monsoon has the opposite effect of NIIT’s purchase of Cognitive Arts. I’ve never heard anyone use that name without a disclaimer. It’s “Cognitive Arts but Roger Schank sold it to an Indian company, it’s a branding move, they’re not the same….”
Congratulations on the new Sood. Let’s get together after Berkeley’s monsoon season lifts.
jay
February 21, 2008
at 11:33 pm
Thanks Jay - appreciate the comment. Can’t wait to catch up!
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