Desi 7-Eleven owners forced to mock themselves
Desi 7-Eleven owners, among others, are being asked to greet their customers with a banner mocking their ethnicity and accent as a promo for the Simpsons movie. Next they’ll be asked to don turbans and bow to customers while lisping.

Caste Away (complete with cheesy caste comic)
But India’s rapid economic expansion — and its booming high-techsector — are beginning to chip away at the historical system that reserved well-paying jobs for upper castes and menial jobs for Dalits.

Process or Service
Process standards are supposed to create confidence in the effectiveness of the end result. They aren’t there as the sole criteria for selecting a service provider. It’s the services that really matter, and those services are distinct by virtue of the way in which they are delivered.

Wipro makes a green PC
India’s Wipro has introduced new PCs that are compliant with the European Restriction of Hazardous Substances (RoHS) directive.

India jumps on web 2.0
So marketers love this Web 2.0 shit. I have heard some of them ask us -
“There is no Orkut or YouTube for ‘India’- We want to build one. But first, we want you to sign an NDA.”

Friends are the new family
While the TRP obsessed saas-bahu serials still revolve primarily around the family, in urban India amongst the upper middle class, friends are the new hub of life!

The ugly duckling
As they say, sometimes a dog’s so ugly, it’s actually cute and perhaps when a car is & remains this backwards, it’s easy to wax nostalgic. Whatever the case, the humble Ambassador turns 50 this year and given the transience of modern life, it’s hard not to take notice… It’s hard to be desi and have spent anytime in da homeland without a stories like this“…police in north India once stopped an Ambassador with 27 people on board”.

The Moor’s 4th Sigh
The 3-year marriage of author Salman Rushdie and TV’s Top Chef host Padma Lakshmi has ended, according to his rep….In a statement from her rep, Lakshmi said she: “After an 8 year relationship including over 3 years of marriage, Lakshmi regrets that their mutual efforts failed to make the marriage work.”