It’s the modus operandi for offshore IT marketers. Spam marketing.

I probably get 30 or so email messages offering offshore IT services every week.

Other ways to enjoy some friendly outsourcing spam:

• Post a programming job to Craigslist
• Open a blog posting about outsourcing to comments. (although our readership isn’t big enough for even spammers yet).
• Start a discussion forum about IT.

Sure, it’s annoying.  But, is it even successful?

I understand how Viagra spam makes money. Given a lot of the content available online, the Internet is a good place to market Viagra.

But, who buys IT services based on spam messages?  How do you build trust with a vendor who is looking for 300,000 new customers, all at the same time?