Vision

SpectraGenics' laser hair removal devices are the gold standards among physicians. The company's TRIA is a clinically proven, eye-safe laser that can sit comfortably on the bathroom counter.

Challenge

Already a success in Japan, SpectraGenics wanted to make the transition to European and U.S. markets. The move prompted several important questions: How could a website introduce the devices' stellar reputation for safety and ease of use to the new markets? How should the SpectraGenics' product and company sites differ? And how should the websites navigate the differing legal terrain of each country?

A Green Application

Monsoon built multiple sites to respond to the marketing and legal challenges of the company's transition. The sites, in seven different languages, helped limit the company's liability by clearly communicating the uses of its products. And a separate corporate website helped SpectraGenics keep its marketing message sharply focused.

Throughout the sites, the beauty and ease the TRIA device shines through, contrasting the product with competing methods of hair removal, which can often appear uncomfortable, and expensive. The design of the sites projects a feeling of relaxed confidence, positioning the TRIA device as the easy choice.